Joshua Tree: Desert & Denim
February 25, 2016
After three days stuck inside in Las Vegas for the Fall trade shows, a gusty and wet 3.5 hour drive took us Vegas' antidote: the calm and deserted Joshua Tree. We instantly felt closer to the Bay Area's natural elements, which we call home. We were there for Juniper Ridge's Desert & Denim (anti) trade show which was full of positivity and like-minded folks and brands.
After a week of talking business, we both needed some time to ourselves and I for one needed to explode my heart rate and get out into nature. If you've ever ridden through Joshua Tree, you know the vibe. If not, do. The undulating rollers and undying moonscape are intoxicating and exactly what I needed to flush my mind out and start anew.