The Rules Promotion

The Tour de France is an event that was highly anticipated by my uncle and his band of San Francisco cyclists. In his day, American (and Californian) legend Greg Lemond owned the tarmac, waging war against his number one rival, Frenchman Bernard Hinault. The local gang would gather early over coffee and pastries, watch the conclusion of the stages and then beat each other up on San Francisco and Marin's local routes. 

To celebrate the start of the tour, we're offering a FREE COPY of THE RULES with every purchase over $150. Written by Frank Strack and the Velominati, The Rules captures the unspoken code of the cycling life. 

Make sure to read our post where we had a chance to interview Frank about his favorite rules and his light hearted inspiration behind the book. 

Supplies are limited and this is a first come, first served promotion. 

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